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Find out why Apple, Facebook, Samsung, HP, Snapchat, Pokémon, Google and Alibaba are investing billions into their AR/VR platforms to secure what will be a $150 billion new market by 2020.

The Magnify World Expo showcases world-class Virtual Reality and Augmented Reality experiences, the event is one of the largest global roadshows in the world covering Australasia, China and North America.

The event will be held over 2 days at the Melbourne Convention and Exhibition Centre (MCEC), the first day is a business summit which showcases a combination of international and local speakers covering a series of industry sectors such as film and television, advertising and branding, gaming, technology, artificial intelligence and investment. The second day is open to the public offering opportunities to experience never seen before AR/VR technologies from an array of local and global fortune 500 companies.

How will you see the future? In 3D, high definition augmented and virtual reality of course… and the future is now!

Previous Event Speakers






Business Summit

Friday 24th August / 7:30am – 7:00pm

Time Speakers Panel Overviews



 Networking in exhibition area  Opening

8:30am – 8:45am

Welcome and Intro

Hosts – Michelle Mannering & Barry Sandrew Ph.D  



Ted Schilowitz, Futurist, Paramount Studios/Viacom Los Angeles  

“The Augmented Human” is a lighthearted, thought-provoking journey, asking some basic questions on where are we as a human race today, and are we ready for the next steps in visualization at new levels of spacial immersion and intensity.  
We are continually evolving and improving our visual technology tools to learn, entertain, enjoy, socialize and collaborate in more and more sophisticated and powerful ways.  
How much of what will create the success points in the emerging fields of VR and AR is truly related to pure technology advancements and how much is about humanity and our choices on how we’ve integrated technology into our modern lifestyles?   
 The more we know about ourselves, the more we can predict the future forms of entertainment and productivity and what role cutting-edge technology plays in our day to day lives. 

9:45am – 10:30am

Film and TV 

Moderator Barry Sandrew Ph.D Legend 3D founder – San Diego, Ted Schilowitz, Futurist, Paramount Studios/Viacom, Caroline Pitcher CEO Film Victoria, Joyce Law Unity Technologies, Head of Business Development SEA/ANZ

Hear from our team of experts around the world about how AR/VR are affecting the industry right now and in the future, from Hollywood blockbusters to television 

Presented by Film Victoria

10:30am – 11:00am

Coffee Break Exhibitor Floor  

11:00am – 11:45am

Advertising and Branding

Moderator, Patricia Haueiss , Sydney/Berlin – Kebrasca King, CEO, King Creative Media, Melbourne, Nick Wright, CEO, Situ360, Melbourne

Kebrasca King, CEO, King Creative Media – Melbourne, Nick Wright, CEO, Situ360 – Melbourne Matt Taylor, Managing Director, Milkmoney, Sydney, Rupert Deans CEO – Plattar – Melbourne, Nancy Bugeja, Managing Director, HM – Australia

Advertising, and Branding Brief. Major opportunities are now afloat for brands to take advantage of AR/VR & AI; we discuss how this effects brands and the connection with the consumer.

11:50am – 12:30pm


Moderator, Alison Nolan – Brenda Frisk, Director Wyndam Tech School Melbourne.

Jen Storey – Innovation director, Melbourne, – Mark Hillebrand, Head of Professional Services, Appearition, Victoria.

Simone Barker, General Manager Virtual Immersive, Sydney – Kim Vincs, Professor of Interactive Media, Swinburne University of Technology Melbourne – Ann Nicholson, Professor, Faculty of IT, Monash University Melbourne.

Local and international perspectives offer how local government and Universities/colleges and start ups are effecting a positive change to students, and we discuss how training is being disrupted in the 21st century  

12:30pm – 1:45pm

Networking exhibit area/Lunch/Restaurant


1:45pm – 2:05pm


Douggie Hogg, Author & Former Director of AMP Private Capital.

Putting a Financial Value on our personal data and the Disruption it can cause.

2:05pm – 2:40pm


Moderator Pat Hull New York Venture Capital PHULL, Mike B Plener Catapult Business Accelerator, Sydney – Leo Bremanis, Advisor, Australian Trade & Investment Commission.

Alexandria Stone, President, Skyrock Capital, Vancouver, Canada – Maria Markman, Chair, Australian Computer Society, Victoria, Fiona Wilhelm, Digital, PwC, Victoria.

Raising your first round or series A, hear from our global team of panelists about how the North American market compares to Australia and other parts of the world.

Presented by Austrade

2:45pm – 3:25pm

Location Based Gaming and Tourism

Moderator Ted Schilowitz, Futurist, Paramount Studios/Viacom – Los Angeles, Kevin Wright, Founder, Deep Creek Digital, Queensland – Victoria Gorbachevskaya, Sales Manager, Full Dome Pro, Chang Mai, Thailand.

Charith Moonesinghe, Retail Marketing Manager, Lenovo Australia – James Birney, Product Manager ARCore, Google USA, Trent Clews-de Castella, Co-Founder & CEO, Phoria, Melbourne.

Tourism is one of the leading industries using VR to engage consumers, how is AR/VR currently being used in travel & we discuss dome theatres and new ways to engage.

Consumers in public spaces, such as museums, tourists sites, theme parks, shopping malls, and universities.

3:20pm – 3:55pm

Coffee Break Exhibitor Floor  

3:50pm – 4:40pm

Live events and entertainment

Moderator Matt Coleman, Magnify.

Brooke Smith, Founder & CEO, SODA, – Melbourne, Craig Meek, Head of Product, ARIVAL – New Zealand, Andrea Byrne, GM Digital Marketing, Collingwood Football Club, Sarah Meredith, Country Director – Australia, Global Citizen Brian Lovell, Professor, University of Queensland, Melanie de Souza, General Manager Digital, Marketing Services and Strategy at Visit Victoria – Stu Taggart, Futurist – Sydney

Connecting to a live audience, how is AR/VR and AI all come together to engage a new millenial audience who are talking with pictures and video! We discuss the use of facial recognition and how property developers are investing in innovation to showcase 
new entertainment precincts 

4:40pm – 5:00pm

Startup Pitch Session

Give us your best pitch!

Our US speakers offer feedback from these early stage company founders

5:00pm – 6:00pm

Free Development Workshop

John Sietsma, Technical Evangelist

Unity Technologies

6:00pm – 7:00pm

Networking/Cocktail in exhibit area for VIP ticket holders





Public Expo

Saturday 25th August

10:00am – 4:00pm

Event Sponsors

Minister for Innovation and the Digital Economy Philip Dalidakis said:

“he is delighted to have Magnify World Expo in Victoria to help attract the world’s best and brightest tech leaders and connect them with Victorian companies and entrepreneurs at this year’s Digital Innovation Festival”.

“Our reputation as a global tech hub is growing and some of the biggest and brightest global companies including Alibaba, Dialog, Square, and Cybergym have recently established regional headquarters in Victoria.”


Register your interest below!